Urban Park launches ‘Welcome Inns of America’

URBAN PARK HOTELS recently introduced “Welcome Inns of America”, a new membership-affiliated hotel and motel brand designed for the economy segment. The conversion-friendly option provides owners with many of the benefits
and services of a franchise, Urban Park said, without the long-term commitment, upfront costs, ongoing fees or strict mandates.

“Welcome Inns of America” offers simplified standards and a lower membership fee structure, not tied to property revenues like typical hotel franchises, Urban Park said in a statement.

“The new brand is for hotel owners who are good operators but cannot afford the initial fees or renovation costs associated with a franchise—a segment that has been virtually ignored in the industry for years,” said John Parkin,
Welcome Inns of America’s president.