The Power of Lifestyle Product Photography in eCommerce
Lifestyle product photography enhances eCommerce by showcasing products in real-life settings, helping customers visualize their use and reducing return rates. It strengthens brand identity, builds emotional connections, and increases sales by making products more relatable. Key techniques include choosing the right location, using models, incorporating props, and leveraging natural lighting. Staying updated with trends like dynamic shots, unique angles, and textured backgrounds can further boost engagement.