OYO commits $10 million to G6 Hospitality’s digital upgrade

HOSPITALITY TECHNOLOGY FIRM OYO aims to invest $10 million to enhance G6 Hospitality’s digital assets, including its website and app, targeting a quadruple increase in apps before summer. The company will use digital
targeting, focusing on high-intent customers through direct partnerships with Google and Microsoft.

The investment will fund data-driven digital campaigns to reach customers actively searching for accommodations with an aim toward boosting booking conversions and franchise partner value, G6 Hospitality said in a statement.

“By concentrating our resources on users most likely to convert, we’re optimizing our marketing spend and delivering more value to our franchise partners,” said Shashank Jain, G6 Hospitality’s head of online revenue. “The
investment underscores G6’s commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms.”