Consumers shift to simpler eating habits, less snacking: Kantar

Simpler eating habits, lesser shopping trips, use of fewer ingredients and less snacking are some of the consumers habits highlighted by Kantar as it released its UK's grocery market share data for February 2025.
Take-home sales at the grocers rose by 3.6 per cent over the four weeks to 23 February compared with one year ago, according to the latest data from Kantar released today (4).
As the five-year anniversary of the first Covid-19 lockdown approaches, Kantar has been looking into how consumers’ grocery habits have evolved – from lifestyle to loyalty.
Sally Ball, head of retail at Kantar, comments: “Back in 2020, we didn’t know just how big an impact the Covid-19 pandemic would have on our lives, but five years on we can get a picture of its lingering effects on consumers.